My approach
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Understanding the goals, limitations, and users
When I work with a project, I usually have certain goals or metrics to achieve. Understanding what I'm trying to achieve and any limitations is key. Then, I identify all potential users of the product and prioritize them based on these goals.
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Identifying the root causes
behind the problems and their contexts
As a first principle thinker, I reckon problems are like symptoms and there are always some causes behind them. It's crucial to dig into the context surrounding these issues and uncover the root causes for effective problem-solving. This thorough understanding sets the stage for comprehensive solutions and successful outcomes.
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Breaking down the JTBD, identifying problems,
and defining the variables of success
Customers are different; however, they are using our product to achieve the same purpose. So it is really crucial to understand their core jobs, functional, and emotional aspects they are considering when achieving that purpose.
In this step, I try to figure out the user/customer journey, what are the jobs they are trying to do in each step of the journey, what problems they are having in each step, and what are the value parameters that they are using to measure the success of those jobs. Understanding these helps me to create right value for the customers/users.
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Brainstorming with the team
& proposing solution
Once I've identified and prioritized the key problems and tasks, the next step involves proposing effective solutions. This collaborative process includes brainstorming with designers for creative ideas, prioritized them based on the business goals and other aspects, discussing the feasibility of solutions with engineers, designing the layouts, prototyping, testing with the users, and re-iterating depending on the user feedbacks. This joint effort ensures a well-rounded approach to create and implement successful solutions that address the identified issues.
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Getting prepared for design hand-offs
The concluding steps involve preparing necessary documentation and design assets for the engineers and a comprehensive product requirements document to ensure a shared understanding within the team. I also collaborate with clients to define metrics and assist in developing a go-to-market strategy. This holistic approach ensures a smooth and well-coordinated product development and launch process.
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Case Studies
Webflow Websites (Side Projects)
In my career, I have developed more than 100 Webflow websites. I have listed some of the selected projects here.
Social sharings
These are some of my recent LinkedIn posts where I shared top design exercises and problem-solving tactics
What people say about me?
Shibly is an unbelievably talented, hard-working professional with an empathetic approach to building strong relationships. Through some of the hardest times during the global pandemic, Shibly not only provided great work but he went the extra length to help those in need with his skill set. Without Shibly’s design skills, there is no doubt I would not have found the success with the Harlem Tech Summit in 2020 and I would have never become a New York Times leading candidate for Mayor of New York City. Shibly has been one of the most impactful people in my life and his technical skills have truly had a positive impact on New York City.
Edward Cullen
CEO, Crescite
New York Times - One of the leading
mayoral candidates for NYC 2021
mayoral candidates for NYC 2021
The product Shibly and his team have designed for us speaks for itself. I have lost track of how many comments I have had about how clean and professional it is with seamless user experience and we started seeing early impact in our business. Another thing I really like about how Shibly works, how he is unafraid to disagree-always with grace and professionalism-if in doing so, it helps realise the vision and intent.
Jaspal Kalsey
Director, ESPD School
Shibly's understanding of psychological mechanics and the placement of page elements to drive higher engagement and conversion is impressive and he consistently shows to hold his work to an extremely high standard.He was responsive to feedback and was proactive in ensuring the website was up to specifications. Quite simply Sifat was a pleasure to work with.
Aidan Jefferson
CEO, Generatelistings
I have had the pleasure of working closely with Shibly on several projects. His ability to understand the needs of our customers and translate them into intuitive website layouts was truly impressive. His strong product strategy expertise allowed us to create effective solutions that aligned with business goals while making tasks easier for users. Throughout our collaboration, I was consistently impressed by Shibly's attention to detail and commitment to delivering desired outcomes.
Minh Lee
Founder, Seniorplaces Org